Welcome...

To our new and returning readers! This issue of WAT is all about ezines. You do publish an ezine dontchya?

Ezines, you gotta have one

In case no one has let you in on this, an ezine (e-newsletter) is the number one way to:

• Build trust with potential and existing clients
• Position yourself as an expert in your field
• Get site visitors' permission to stay in touch with them
• Engage your site visitors
• Build a pool of quality content that you can package in a gazillion ways
• Increase your search engine ranking (ok, not the #1 way, but it will help!)
• Develop a network of loyal referrers for your business

Huh?

It's true. Publishing an ezine can accomplish all of this. And, it doesn't need to be difficult. With proper guidance, starting an ezine is a simple process. And, if you know what you're doing, compiling your ezine issues should take less than an hour per issue, and should cost nothing to host and manage.

I'm in, what do i do?

Well, funny you should ask. I just published the definitive fluff-free guide for the new ezine publisher. This step-by-step hand-holding guide will take you from ezine conception to ezine launch, without any fluff or hype, just quality information and "how-to" steps and exercises.

Here's some of what is covered in Start Your Ezine: The Complete Fluff-Free Guide for the New Publisher:

• The true value of publishing an ezine that no body wants to talk about.
• How to pick a focus for your ezine.
• How to pick a title for your ezine.
• How to determine the length of your ezine.
• What format (text, html, rss) to publish your ezine in.
• How to run promotions in your ezine that folks will respond to.
• How frequently you should publish your ezine.
• What day of the week you should publish.
• Ezine distribution and management.
• How to get past the junk and sp*am filters.
• How not to sp*am your address book.
• How to get subscribers.
• The truth about subscription forms.
• Promoting your ezine.
• Avoiding ezine burnout.
• The ethics of ezine publishing.

Critics have referred to Start Your Ezine as:

• an ezine publisher's bible
• the cream of the crop of how-to guides
• a complete map for ezine success and the step-by-step on how to get there

Even if you don't purchase the book, please do start your own ezine. It is truly an invaluable piece of any on-line marketing plan.

Til next time, Be Well and Market Twisted,
lisa
WebCocktail.com
Serving Up Your Perfect Web Presence